Patina Club
Hashbrown is helping feed Nelson this Christmas
From November to mid-December, every dollar from our Hashbrown keychain goes to the Nelson Community Food Centre. We match it.
See our progress
Meet Hashbrown
Hashbrown is a real cow. In 2021 her owner Liz, a longtime Popov customer, emailed us for help with a collar strong enough to carry Hashbrown's antique cow bell.
We traded advice, photos and a lot of cow puns. Liz finished the collar herself, and Hashbrown wore it the day after her calf, Small Fry, was born. That's the two of them in the photo.
From the farm to your keys
Our team loved her so much that she became our Christmas cow, pulling Santa's sleigh on our holiday coasters.
This year she's back on a keychain: thick black leather, a red foil Hashbrown stamp and a solid brass ring. And this time, every keychain helps feed Nelson.
Why we're doing this
We've made leather goods in Nelson since 2013. One in four people in Canada can't afford enough food, and the Nelson Community Food Centre is where many of our neighbours turn: a free, market-style food bank, community meals every Tuesday, and a garden anyone can drop in to.
So this Christmas, our holiday keychain is theirs. Every dollar you pay for it goes to NCFC, and we add the same amount again.
Ryan Popoff & Jill Coen, Owners of Popov Leather
$1,423 CAD raised for the Nelson Community Food Centre so far
That's about 407 community meals.
107 keychains sold. Estimate at our $6.65 CAD sale price, doubled by our match, and NCFC's average cost of $3.50 CAD per meal.
OUR GOAL: 600 KEYCHAINS
Every keychain moves the bar. Here's what each milestone means for the Food Centre.
-
150 keychains
About 570 meals
About $1,995 CAD for NCFC
You give $998 CAD, we match it
-
300 keychains
About 1,140 meals
About $3,990 CAD for NCFC
You give $1,995 CAD, we match it
-
450 keychains
About 1,710 meals
About $5,985 CAD for NCFC
You give $2,993 CAD, we match it
-
600 keychains
Goal: about 2,280 meals
About $7,980 CAD for NCFC
You give $3,990 CAD, we match it
107of 600 keychains
Estimates use our November sale price of $6.65 CAD and NCFC's average cost of $3.50 CAD per community meal. The real donation is every dollar you actually pay, before tax and shipping, doubled by our match.
SHARE TO SPREAD THE WORD
HASHBROWN'S CHRISTMAS KEYCHAIN
- Thick 9oz full-grain leather
- Red foil Hashbrown stamp
- Solid brass ring and rivet
- Limited edition
About the Nelson Community Food Centre
Nelson Community Food Centre is one of eighteen Community Food Centres across Canada: dignified spaces where people grow, cook, share and advocate for good food. Every Tuesday, around 120 people sit down to a Community Meal. On the 1st and 3rd Wednesday of each month, the fresh, market-style Good Food Bank serves about 145 households, and no proof of need is asked. Food boxes are delivered to neighbours who can't easily leave home, and there are gardening and cooking classes and advocacy support too.
3,217
hampers for 7,515 people
7,193
community meal visits
1,420 lb
of produce from the garden
April 2025 to March 2026, from NCFC's 2025 Impact Summary.
FUNDRAISER QUESTIONS
Where does the money go?
Every dollar you pay for the keychain goes to the Nelson Community Food Centre, a registered Canadian charity (Charitable Registration Number 828762344 RR0001). Popov Leather adds the same amount again, and we hand NCFC one cheque before Christmas. NCFC puts it where it helps most: the Good Food Bank, Community Meals, the garden or day-to-day operations.
Will I get a tax receipt?
No. You're buying a keychain, so the purchase isn't a charitable donation and doesn't come with a tax receipt. If you'd like a receipt, you can give to NCFC directly on NCFC's donation page; their receipts show the registration number above.
Does tax or shipping count?
No. Sales tax and shipping go to the government and the courier, not the fundraiser. Everything you pay for the keychain itself counts, and we match it.
What if I use a discount code?
Discount codes and our November sale both apply, so you still get our best price. The donation is what you actually paid for the keychain, and we match that amount. For example, pay $6.65 CAD and NCFC gets $13.30 CAD.
Can I buy more than one?
Yes. Every keychain counts, so buying a few as stocking stuffers moves the bar faster, and we match every one.
How does the goal bar work?
Every Hashbrown keychain sold moves the bar up by one. It updates on its own shortly after each order, so you can watch Nelson get closer to the goal.
When does it end?
The campaign runs until mid-December. Then we add up every keychain sold, match the total, and hand NCFC one cheque before Christmas. We'll share the final total right here on this page.
Can I give to NCFC directly?
Yes. You can give any amount on NCFC's donation page, and NCFC sends a tax receipt for direct gifts. Direct gifts don't count toward our keychain goal, but they go to the same good place.
Do you ship outside Canada?
Yes. We ship the keychain everywhere we ship the rest of our shop, and every keychain counts toward the goal wherever it goes.